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Businesses and community groups wanted to help turn Salford purple! Why? To co-incide with a major, international conference on the work of musician Prince being hosted by the University of Salford this month. The world's eyes will be on our city - can we give a great, purple welcome? The conference, taking place between 24th-26th May 2017, will provide fresh perspectives on the creative and commercial dimensions of Prince’s career, re-examining the meanings of his work in the context of his unexpected death. Purple Reign presents a timely consideration of the cultural impact, iconic status of Prince and his global legacies across many media platforms. It will examine all aspects of his creative output and the ways in which it intersects with video, performance, literature, theatre, film, digital culture, design and fashion. We will address the issue of Prince’s significant influence and lasting appeal from a number of multi-disciplinary perspectives. We have welcomed scholars form across the globe, covering study fields of popular music and sound, gender and culture, television, film and celebrity studies, visual arts, performance studies, and digital media. Dez Dickerson Our keynote address will be delivered by Dez Dickerson, Prince’s guitarist from The Revolution, and Prof. Sarah Niblock, co-author of Prince: the Making of a Pop Music Phenomenon. HOME will also mark the event by screening the 1986 musical drama Under the Cherry Moon, which Prince directed and starred in, alongside Kristin Scott Thomas and Steven Berkoff. To close the conference, students from the University’s Music programmes will perform music in homage to Prince to delegates, while art and design students will create branding and exhibit their art for the event. For more info see http://blogs.salford.ac.uk/prince-conference/