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Bolton-based retail giant will be Sharks’ new principal partner The club and retailer announce ‘Are you AO-K?’, a game changing mental health programme for schools across the North West Sale Sharks has signed up to a new long-term partnership with online electricals store, AO, which will see the Bolton-based retailer take over as the club’s principal front of shirt sponsor. AO will also work closely with the Sharks Community Trust, the club’s charitable arm, to create and launch ‘Are you AO-K?’, a life-changing mental health programme in schools across the North West. And the South Stand at Sharks’ AJ Bell Stadium will also be re-named and branded as the AO Stand, as part of the multi-year deal. Sharks CEO Sid Sutton said: Sharks fans won’t have long to wait to see the famous AO smile on the new 2021/22 kit, and work on the stadium re-branding will start straight away ahead of the new season. And the AO influence on the supporter matchday experience won’t stop there - ahead of the new season the team are working on special giveaways, half-time activations on the pitch and promotions outside the stadium before after fixtures. Vicky Monk, director of customer and brand at AO said: Sale sharks are currently believed to be in talks with regards a joint purchase of the AJ Bell from its current owners as part of a stadium sharing deal with Salford FC.
After much speculation on social media regarding the potential sake of the former Salford City Stadium to a third party, Sale Sharks - who have been linked to the deal, have issued a statement calling for talks between Salford City Council and its Co Owners Peel Holdings alongside Salford FC and Salford Red Devils in order to discuss options for creating a 'viable home' for all local clubs. The Sharks CEO Sid Sutton has also said that at this stage they have tendered no formal offer for the stadium which is currently shared by themselves and Salford's Red Devils. There have been unconfirmed rumours circulating for some time in the press and on social media that both Salford FC and Sale Sharks were looking at the possibility of jointly purchasing the stadium, news which has left some within Salford Red Devils fearing that their club could be left homeless at some point in the future. Sale have previously expressed an interest in purchasing the stadium with plans to expand but an earlier offer was declined by CosCos, the joint venture between Salford City Council and Peel Land & Property. Salford Council have said that they have been approached but as yet no offer has been received and talks are in the early stages at present. Sale Sharks CEO Sid Sutton, said: It may be an exciting time for Sale but for Salford Red Devils fans the news of a potential purchase and the prospects of the club losing its home at the stadium are troubling.