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Over the summer holidays, local charity Foundation 92 has been helping disadvantaged children across Greater Manchester to access inclusive exercise and activities, as well as providing healthy food for those who would normally receive free school meals. Working alongside Manchester City Council, Salford City Council and Trafford Council, Foundation 92 has successfully delivered free-to-access Holiday Activity Fund clubs at 11 different locations across the city, supporting up to 60 children per location who face adversity and inequality through no fault of their own. From Monday to Friday each week, children have taken part in multi-sport activities, arts, crafts and specialist youth work, as well as receiving a free, healthy meal. Foundation 92’s 5,000th activity of the summer was marked with a small celebration at the Aquarius Centre in Hulme. Throughout the summer, Foundation 92 has provided 5,000 free places to children, putting them at the forefront of Holiday Activity Fund delivery across Greater Manchester. The scheme has only been made possible through support and funding from the Department for Education and local authorities, as well as the campaigning of footballer Marcus Rashford MBE. Foundation 92 is the official charitable partner of Salford City FC, owned and founded by the celebrated Class of 92. The foundation works with communities across Greater Manchester to promote sports & physical activity; health & wellbeing; education & employability and inclusion. Tom Hutton, Head of Foundation 92, said: One of Foundation 92’s most popular summer camps delivered through the Holiday Activity Fund has been based at the Aquarius Centre in Hulme, with an average of 40 local children attending every day. In a further social value investment, free meals have been provided by local Community Interest Company 4CT Limited, who offer employment to ex-offenders. Manchester City Council’s Chief Executive, Joanne Roney, said:
Truth Creative is supporting football charity Foundation 92 with its goal of using sport to improve the lives of people in Salford. Foundation 92 is the charitable body created by the Class of ‘92 - former Manchester United players behind Salford City Football Club’s incredible rise - which continues to provide a means “to create positive change in the community, empowering people to reach their potential, and be part of something special”. Truth Creative hosted a pro bono Brand Lab with the Foundation 92 team, enabling them to participate in an exercise to understand the best way to maximise the impact of the charity’s engagement with key stakeholders. The Brand Lab is one of a suite of Truth Labs based on ‘design sprint’ methodology, combined with various exercises and workshops developed to extract key insight and turn it into successful ideas, very quickly. The Foundation 92 Brand Lab identified three key audiences - service users, co-delivery partners and funders - and a set of brand statements that will support the charity in maximising the impact of its goal to change as many lives as possible through football. A Foundation 92 spokesman said: Jo Scott, Managing Partner at Truth Creative, said: Foundation 92 was established by Salford City Football Club, which is part owned by former Manchester United stars Gary and Phil Neville, Paul Scholes, Nicky Butt, Ryan Giggs and David Beckham. Truth Creative’s Truth Labs have supported clients across a range of sectors and disciplines. By combining the power of ‘design thinking’ with the efficiency of Design Sprint Methodology, Truth Labs empower teams to define new ways to hack into real business growth. Find out more about Truth Creative’s Truth Labs.