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Bolton-based retail giant will be Sharks’ new principal partner The club and retailer announce ‘Are you AO-K?’, a game changing mental health programme for schools across the North West Sale Sharks has signed up to a new long-term partnership with online electricals store, AO, which will see the Bolton-based retailer take over as the club’s principal front of shirt sponsor. AO will also work closely with the Sharks Community Trust, the club’s charitable arm, to create and launch ‘Are you AO-K?’, a life-changing mental health programme in schools across the North West. And the South Stand at Sharks’ AJ Bell Stadium will also be re-named and branded as the AO Stand, as part of the multi-year deal. Sharks CEO Sid Sutton said: Sharks fans won’t have long to wait to see the famous AO smile on the new 2021/22 kit, and work on the stadium re-branding will start straight away ahead of the new season. And the AO influence on the supporter matchday experience won’t stop there - ahead of the new season the team are working on special giveaways, half-time activations on the pitch and promotions outside the stadium before after fixtures. Vicky Monk, director of customer and brand at AO said: Sale sharks are currently believed to be in talks with regards a joint purchase of the AJ Bell from its current owners as part of a stadium sharing deal with Salford FC.